The coffee brand announces official partnership and $650,000 donation to USO in honor of Military Appreciation Month
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Today, Maxwell House joins forces with the USO to help keep America’s service members connected to the things they work hard to defend - family, home and country. As the Official Coffee Partner of the USO, Maxwell House will support USO programs designed to strengthen military families and spouses and will include in-store promotions as well as coffee and monetary donations.
Of those the USO serves, military spouses are one of the most overlooked groups, with an unemployment rate at least four times higher than the national average. Maxwell House and the USO are shining a light on the stories of hard-working military spouses by underscoring the unique needs and challenges they face. Watch this compelling video which captures the story of one military spouse and how she has overcome her own employment challenges and now helps others in the military spouse community find meaningful employment. Through the generosity of Maxwell House, military spouses will be supported through programs like USO Pathfinder® and Coffee Connections.
“Military spouses are the backbone of our military and are crucial to the future of our Armed Forces,” said USO Chief Development and Marketing Officer Lisa Anastasi. “Our partnership with Maxwell House is all about recognizing, supporting and fueling the dedication and well-being of our military spouses so they have the tools and networking opportunities they need to succeed.”
The Maxwell House and USO partnership will span throughout the year and include in-store promotions surrounding Labor Day and Veterans Day, as well as coffee donations to USO Coffee Connections locations and in care packages sent to troops abroad.
“Maxwell House has always worked hard to deliver coffee that has fueled millions of Americans’ hard work for over 125 years,” said Ashley Tople, Director of Marketing, Coffee at Kraft Heinz. “The USO has a long history of helping military families whose tireless efforts often go overlooked, and we’re proud to partner with them to amplify their efforts.”
You can show your support for service members, military spouses and their families who work hard every day to protect our freedoms by donating to USO.org/maxwellhouse. Your donations will support critical programs that help military families thrive.
For more information about Maxwell House, visit MaxwellHouseCoffee.com or on Twitter @Maxwell_House, Instagram @OfficialMaxwellHouse, Facebook @MaxwellHouse
About the USO
The USO strengthens America's military service members by keeping them connected to family, home and country, throughout their service to the nation. At hundreds of locations worldwide, we are united in our commitment to connect our service members and their families through countless acts of caring, comfort and support. The USO is a private, nonprofit organization, not a government agency. Our programs, services and entertainment tours are made possible by the American people, support of our corporate partners and the dedication of our volunteers and staff. To join us in this important mission, and to learn more about the USO, please visit USO.org or follow us on Facebook, Twitter and Instagram.
About Maxwell House
Maxwell House Coffee values hard work and has fueled America’s workforce with dependable, good-tasting coffee for over 125 years. Introduced in 1892 by wholesale grocer Joel Owsley, it was named in honor of the Maxwell House Hotel in Nashville, Tennessee, which was its first major customer. The company's slogan is "Good to the last drop," which is incorporated into the logo.
About The Kraft Heinz Company
For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To Be the Best Food Company, Growing a Better World. We are one of the largest global food and beverage companies, with 2018 net sales of approximately $26 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit http://www.kraftheinzcompany.com/ or follow us on LinkedIn and Twitter.