Rita's Italian Ice

The owners of Rita's Italian Ice in Hampton and Newport News are a retired Military Family and they are proud to offer a 10% EVERYDAY MILITARY DISCOUNT to active duty, retired, and dependents in appreciation of your service!

Rita's Italian Ice is owned and operated in Hampton and Newport News by a USAF retiree and his wife. 

They are proud to serve the military community here in Hampton Roads by offering a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over 80 flavors (including all-natural flavors with no artificial ingredients or dyes), Old-Fashioned Frozen Custard, Milkshakes, Sundaes, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, Nutter Butter Cookies, Double Chocolate Chip or Chocolate Chip Cookies, layered Gelati as well as its signature Misto® and Blendini® creations.

Since 1984, “Ice, Custard, Happiness,” has been the brand’s motto, and more than thirty years later, Rita’s is still dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere. 

Learn more about COOL TREATS offered at Rita's in Hampton and Newport News!

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